As an additional service and support, Martin offers his time to artists, musicians and event promoters who are looking to promote their event or get their work out there but don't know where to start.
During his time, Martin has promoted a number of events and programs, supporting musicians, artists and businesses to build an online and community presence to support get their work out there. Martin started working in the music and event promotions space when he was 16 years old, working with his local council to arrange, volunteer and perform in local music events and festivals. Martin ran his first highly successful music and arts festival Everyday People Music and Arts Festival in 2010 (featuring artists such as Courtney Barnett, Guy Blackman, Rat vs Possum and Keith! Party to name a few) followed by completing an event management internship at the Melbourne Queer Film Festival in 2011. Martin then turned his focus on the community space, instigating the first ever Bendigo Pride Festival (featuring Lou Wall's Drag Race, Low Res, Bahdoesa, Justin Teliqure and more) and the Cobaw Community Health Mental Health Week (involving over thirteen community mental health events and collaborations across the region) extending his skills and exploring a new area of event management and promotions. Martin has since been employed to work with internationally renowned businesses to support with graphic design and digital marketing.
For his own projects, Martin has managed and directed of a number of events across a range of Melbourne venues (including the Wesley Anne, Edinburgh Castle, Gasworks Arts Park, The Cornish Arms, Worker's Club, Bar 303 and more), including promoting and performing in a series of sold out shows at the Melbourne Fringe Festival, toured interstate and made meaningful relationships with community radio stations and bloggers, building a solid and adoring fan base.
By no means an expect, Martin aims to simple share his experience for those who are seeking the support, sharing what for him has worked and hasn't worked, helping people to avoid common pitfalls, understand their product and hopefully save time and money whilst enjoying sharing themselves and what they do with the world.
AREAS OF SUPPORT
Martin's focus when it comes to promotions has always been based on building relationships with people first, with the actual event or piece of work being promoted coming second. This way, the success measured is not necessary based upon the amount of tickets or units sold (although this is important) but on the quality of the process, relationships built and how enriched everyone's lives are before, during and after. This has built for Martin a solid network of connections who he still values and appreciates today. Martin can support artists and event promoters in the following ways:
Providing one-on-one mentoring or consultancy support
How to research and understand one product and target market
Planning a marketing campaign specific to your product and goals
Writing and preparing press releases that communicate the message whilst grabbing attention
Relationship building and getting your product out there!
Social media and digital marketing
General motivation and encouragement (it's easy to give up!)